My apologies for avoiding your inbox for an entire year, and then dropping in twice on the same day!
I’ve received a couple of questions on the BrewDog saga, so to make it easier to follow I’ve included links below that should guide you through the story.
I would love to know your take on it, too. I’ll publish thoughts in an upcoming issue of Digital Bits, with your permission of course (submissions can be anonymous, also, just let me know).
On to BrewDog:
There is a lot of other coverage about the BrewDog saga online. There’s a good chance some communications school somewhere is already using this as a case study.