Digital Bits #10: The Return (and Tech v. Journalism)



Digital Bits PR & Communications Newsletter
Digital Bits #10: The Return (and Tech v. Journalism)
By Cam MacMurchy • Issue #10 • View online
Hi there! Yes, it’s been a while since the last edition of Digital Bits, so there’s a lot of ground to cover. When I published issue #9 I had just joined Tencent, well before the Trump administration’s executive orders to ban WeChat. Ah, simpler times.
A lot has happened in the communications space, too, in the past year. One trend that I’m following closely is the worsening relationship between technology companies and journalists. While friction has been increasing in recent years, it felt like it hit a tipping point last November when Coinbase, the cryptocurrency exchange, published a blog post about an upcoming New York Times story that was expected to allege discrimination at the company. The move was seen by frustrated tech executives as a masterstroke giving journalists a taste of their own medicine, while journalists naturally decried the move.
As content teams at technology companies (and others) continue to grow, this won’t be the last time a company front-runs a media story. You can get an in-depth look at the fast-evolving state of affairs in a recent New York magazine piece “Tech vs. Journalism: Inside the Nasty Battle Between Silicon Valley and the Journalists Who Write About It”.
Speaking of feuds, an embarrassing one has broken out between British beer maker BrewDog and a large contingent of its current and former employees. If you’ve missed this story, set aside some time and read it now. It’s a back-and-forth tale in which the company seems to make wrong step after wrong step. CNBC has a decent overview of the case, and you can read the employees’ letter to the BrewDog founder and chief executive here. If you want to go even deeper, we spent some time discussing the case this week on the PR & Law Podcast (the BrewDog part begins at 20:00). While you’re there, don’t forget to subscribe. 😉
Before signing off, I want to mention that we’re currently in the planning stages of a dedicated podcast focused on communications, from internal comms to crises, media relations, CommTech, and more. If you’re interested in taking part, either to work on the show or be a guest, please let me know.
Don’t forget to check out some of the stories below – and I’ll be in touch again soon (before 2022 – promise).

Dramatic Changes Are Coming to the Communications Industry
Infographic: The World's Top 50 Influencers Across Social Media Platforms
Working Backwards: A New Version Of Amazon’s “Press Release” Approach To Projects
Instagram Account Types: Which Is Right for You—Personal, Creator, or Business?
The Importance of CommTech for Enterprise Brands
Twitter Launches New Insights Series Analyzing the Latest Trends in Media and Entertainment
Why PR is perfect for every personality — Pearl Comms
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Cam MacMurchy

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