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Digital Bits #6: Coronavirus, Steve Jobs' Email, Podcasting and Storytelling (both Good and Bad!)

Digital Bits PR & Communications Newsletter
Digital Bits #6: Coronavirus, Steve Jobs' Email, Podcasting and Storytelling (both Good and Bad!)
By Cam MacMurchy • Issue #6 • View online
Hong Kong has seemed like a ghost town these past couple of weeks as people work from home and others sequester themselves to avoid potential exposure to the coronavirus. It’s a serious situation and hopefully the spread of the virus is curtailed soon; on the lighter side, hopefully it leaves more time for reading newsletters!
It has been a busy week, as I wrapped up my nine-year career at HKEX on Thursday. We accomplished a lot during my time there, building out the organization’s digital capability from scratch, launching and ghostwriting the Chief Executive’s blog, and developing a strong content team across multiple platforms. I will take next week off before beginning the next chapter, and update you on future plans then.
If you like the links shared here, I invite you to follow Digital Bits on Twitter, which has all kinds of bonus material that doesn’t make it into the newsletter each week. You can also stop by Media Studio on Facebook and Twitter, which are off to a strong start with great content on media, communications, journalism, PR, and marketing, and how each of these businesses are evolving. Please check it out and let me know what you think!
On to this week’s update…
It’s still early in the year, but it looks like podcasts could break into employee communications in a big way in 2020. A couple of links below look at why they might be beneficial, how other companies are producing them, and what to avoid.
A job ad for a nanny in Silicon Valley appeared in my Twitter feed last week that was so wild I lingered on it for quite some time. The original Tweet is now private but has been posted on Buzzfeed. Ishmael’s Corner dissects the ad from a communications perspective below.
Also, check out the example of Steve Jobs’ email, which was published as a result of a lawsuit against Apple for conspiring to raise the prices of e-books at the time the iPad was being launched. It’s such an excellent example of how to write a clear and persuasive email that puts pressure on the recipient but also shows respect.
As always, let me know what you think or if you have any suggestions for future issues. See you next week!

Why You Should Address the Coronavirus with Employees
How and Why to Turn Over Social Media to the Staff
The Continual Conversation About PR and Podcasting
5 Blunders to Avoid with Your Internal Podcast
The Best Blog Posts by Communications Pros in 2019
The 6 Best New Internal Communications Tools For 2020
Your Employees Have Amazing Stories to Tell. Here's How to Get Them to Talk.
A Communicator's Journey Through Digital Change
Steve Jobs Knew How to Write an Email. Here's How He Did It
A “Life is Better Than Fiction” Communications from Silicon Valley
6 Pro Tips for Using LinkedIn that Won't Make You Look Like an Amateur
Don’t miss bonus content! Follow Digital Bits on Twitter @digitalbitsnews. For updates from the world of journalism, broadcasting, communications, PR, digital marketing and social media, join the Media Studio Facebook Group or follow @CM_MediaStudio on Twitter.
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Cam MacMurchy

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