Digital Bits #8: Coronavirus and More Coronavirus



Digital Bits PR & Communications Newsletter
Digital Bits #8: Coronavirus and More Coronavirus
By Cam MacMurchy • Issue #8 • View online
It feels like the entire world has been turned upside down. Since the last installment of this newsletter, multiple countries have shut down huge swathes of their economies, borders have tightened, airlines grounded, sports leagues suspended and hospital rooms overflowing. It feels like we’ve been dropped in the middle of the movie Contagion – except it’s real. (I saw the movie for the first time several days ago, and it’s uncanny how accurately it predicts COVID-19)
Things have improved here in Hong Kong, with many offices opening as usual today. Over the weekend, shopping malls were packed and restaurants lively, a sign the worst may be behind the city (for now). Still, as the situation remains precarious in many parts of the world, professional communicators have been reconsidering priorities and searching for ways to strike the right tone in messages to both external stakeholders and staff.
This edition of Digital Bits has some of the most thoughtful and introspective commentary we’ve published. Our headline story from Harvard Business Review is a timely reminder about the importance of using simple words, especially in times of crisis. Other articles look at the different responses to COVID-19 from companies and governments and examines what works, while another item looks at team building activities that can be done remotely.
Also, I have a personal announcement. I have launched a new podcast with an employment lawyer (who also happens to be a high school friend) called the PR & Law Podcast. It looks at current events each week from a PR and legal perspective, with the first two episodes focused on the debate over calling COVID-19 the “Chinese virus”, options for people laid off during the pandemic, why millennials might have a leg up, and a whole lot more. Please subscribe and let us know what you think. We’d love the feedback and suggestions on future topics or guests.
Regardless of where you are in the world, I hope you and your family are safe and sound as we continue to ride out this pandemic. Hopefully the very worst is behind us.

Finding the Right Words in a Crisis
The PR Lessons of Lockdown Comms
Team Building Activities While Social Distancing
Adapting Corporate Communications to the New Normal
Don’t Get Lost in the Lingo: PR Terms Defined & Why They Matter
Zoom is Showing How to Respond to Criticism the Right Way
COVID-19’s Effect on Media Consumption
The PR & Law Podcast
PR & Law Podcast Launches
Don’t miss bonus content! Follow Digital Bits on Twitter @digitalbitsnews for more articles on PR, communications, and marketing.
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Cam MacMurchy

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