Digital Bits #9: How the Pandemic is Changing Comms, Why the Death of George Floyd is Raising Tough Questions, and the War over War Terms

It has been a tumultuous 2020 and we aren’t even halfway through the year. The COVID-19 pandemic continues to ravage the United States, with many other countries in various stages of recovery. Regardless of when that process is complete, the effects will be felt for a long time to come – especially for communicators.

This week I’ve included a few items that look at the big picture: what changes for PR and communications people? What do internal communicators need to know? What do employees and customers expect? What’s the best way to work from home, and should remote working continue even after the pandemic? These and other big questions are below.

There is one angle particularly excites me: the growth of brands as news publication platforms. An article on Ragan.com dives into some case studies of brands that provided important public information on their own websites. With a decline in local journalism (not something to be celebrated) there are more opportunities for brands to pitch in and build goodwill.

The killing of George Floyd in the United States is also again raising questions over whether customers support brands that take a moral stand, or just like to say they do.

As always, please get in touch if you have any ideas for future content or thoughts on the newsletter. I can be reached at cam@cammacmurchy.com.

Stay healthy, stay safe, and we’ll talk again soon.

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