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Digital Bits #9: How the Pandemic is Changing Comms, Why the Death of George Floyd is Raising Tough Questions, and the War over War Terms

Digital Bits PR & Communications Newsletter
Digital Bits #9: How the Pandemic is Changing Comms, Why the Death of George Floyd is Raising Tough Questions, and the War over War Terms
By Cam MacMurchy • Issue #9 • View online
It has been a tumultuous 2020 and we aren’t even halfway through the year. The COVID-19 pandemic continues to ravage the United States, with many other countries in various stages of recovery. Regardless of when that process is complete, the effects will be felt for a long time to come – especially for communicators.
This week I’ve included a few items that look at the big picture: what changes for PR and communications people? What do internal communicators need to know? What do employees and customers expect? What’s the best way to work from home, and should remote working continue even after the pandemic? These and other big questions are below.
There is one angle particularly excites me: the growth of brands as news publication platforms. An article on dives into some case studies of brands that provided important public information on their own websites. With a decline in local journalism (not something to be celebrated) there are more opportunities for brands to pitch in and build goodwill.
The killing of George Floyd in the United States is also again raising questions over whether customers support brands that take a moral stand, or just like to say they do.
As always, please get in touch if you have any ideas for future content or thoughts on the newsletter. I can be reached at
Stay healthy, stay safe, and we’ll talk again soon.

Brand Journalism Metrics Surge During the Pandemic
How These Reporters See the Media Landscape Changing
The Two Brands Leading the Way with COVID-19 Coverage Might Surprise You
How to Effectively Communicate with Employees During a Layoff: A Checklist
On COVID-19, Let's Lose the Language of War
Where are the Brands Standing up for George Floyd?
Say Goodbye to the Golden Era in Crisis Communications
How to balance PR and Legal Concerns in a Crisis
How to Lead When You're Scared Too
New Study: Nearly Half of Employees Now Working from Home Want to Stay at Home
Trends in Digital Employee Communication
Newspaper’s Top Editor is Now a ‘Homeless’ Blogger - The New York Times
PR & Law Podcast
Don’t miss bonus content! Follow Digital Bits on Twitter at @DigitalBitsPR or join our Facebook Group for more articles on PR, communications, and marketing. For updates from the world of journalism, please join the Media Studio Facebook Group or follow @CM_MediaStudio on Twitter.
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Cam MacMurchy

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